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India's development has been rapid and is supported by a demographic dividend of having a population whose average age is only in its twenties. Combined with India being the world's largest democracy this provides a major opportunity to allow India to move from being an emerging market to a global powerhouse.
Books on economics are usually substantial, dry and rather worthy but not The Best Book on the Market. It is fast paced and as easy to read as a novel but it is still a authoritative guide to economics of free enterpise and the working of markets..
Dr. Eamonn Butler is a world-renowned economist and Director of the Adam Smith Institute, the free-market think-tank. He is well qualified to write on the workings of markets and not surprisingly he is an enthusiast for free markets and their contribution to economic growth. What may be surprising is his writing which is lively, clear and to the point and enables him to make The Best Book on the Market , How to Stop Worrying and Love the Free Economy such a slim volume, barely less than half the length of even a short novel.
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Institutional voids are the big challenge for exporters and new entrants into emerging marketsThis book provides a framework for defining business strategies to deal with such challenges.
Multinational business managers have to recognise the special needs of establishing a presence in growing markets such as India, China, Brazil and other emerging economies. Winning in Emrging Markets explains the challenges through case studies and provides a tool kit to help planners analyse the challenges.