Martin P Wilson


Ideas, Innovation, Inspiration, Insight, IT

Facilitation and Mentoring for Success.

A Business Manifesto; Environmental Responsibility and Profitability

Strategy for Sustainability Cover - Harvard Business PressThis new approach to strategy shows how businesses can plan for long-term success when resource constraints affect markets, customers, communities and the environment.

Hurricane Katrina was an eye opener for Adam Werbach, a long time campaigner on environmental issues. Conventional environmental arguments had failed to get action from the New Orleans’ city authorities to improve their flood defences. After the disaster, major businesses solved the logistical problems to get goods into the disaster area faster than the official relief organisations.

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Briefing for Senior Managers on Creating Digital Technology Strategy

IT_Savvy_IT_for_ExecutivesIT Savvy aims to give senior executives a simple insight into the effective strategic use of IT and computer technology as a means of reducing cost or increasing profit.

A book such as this is needed as senior managers frequently avoid facing up to the challenges of digital technology due to a lack of understanding. The responsibility for information technology strategy is passed down to management with more tactical or operational responsibility. As result IT strategy is not fully aligned with top-level corporate strategic objectives. IT is therefore seen by top management as an unavoidable cost rather than as an investment for achieving competitive advantage.

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Emerging Markets – New Opportunity, New Challenge


Institutional voids are the big challenge for exporters and new entrants into emerging marketsThis book provides a framework for defining business strategies to deal with such challenges.

Analysing and Defining New Business Strategies for Success in Developing Markets

Multinational business managers have to recognise the special needs of establishing a presence in growing markets such as India, China, Brazil and other emerging economies. Winning in Emrging Markets explains the challenges through case studies and provides a tool kit to help planners analyse the challenges.

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Quick Thoughts

Has Military Action Ever Dissuaded Tyrants?

Syria - flagIn his speech before the war in Iraq Tony Blair, the UK Prime Minister, argued that not intervening would send a message that tyrants would feel at liberty to act without consequence. By military action in Iraq, he argued, those who would perpetrate atrocities would think twice. There would not seem to be any evidence, before or since, that would back up that contention.

We now have David Cameron, the current Prime Minister, making essentially the same arguments – do politicians ever learn from history?


Government Spending is not Driver of Growth

Parliament Square London IC02001If more public spending is the only way to create growth then surely governments have become too large a part of the economy? Government is about spending and has little to do with creating wealth.

The best government can do is move wealth from individuals and business to those who serve government.


Capped Bonuses, There May be Trouble Ahead

Politicians do not seem to be good at imagining unintended consequences. The cap on bankers’ bonuses, however popular, may be counter-productive in reducing risk.

Dark Stormy Skys and Beauty Often CoexistIf a smaller proportion of a trader’s income is at risk if a trade goes wrong they may pursue high-risk opportunities to get that big win. If it works they guarantee the full bonus and could also use it to negotiate a higher salary (and bonus) for the following year. If it fails the downside is limited by the capped bonus to a smaller part of overall income. At the end of the day traders are competitive and gamblers at heart so will they be more likely to pursue the big win when their own risk is limited?

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