Hurricane Katrina was an eye opener for Adam Werbach, a long time campaigner on environmental issues. Conventional environmental arguments had failed to get action from the New Orleans’ city authorities to improve their flood defences. After the disaster, major businesses solved the logistical problems to get goods into the disaster area faster than the official relief organisations.
A book such as this is needed as senior managers frequently avoid facing up to the challenges of digital technology due to a lack of understanding. The responsibility for information technology strategy is passed down to management with more tactical or operational responsibility. As result IT strategy is not fully aligned with top-level corporate strategic objectives. IT is therefore seen by top management as an unavoidable cost rather than as an investment for achieving competitive advantage.
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Institutional voids are the big challenge for exporters and new entrants into emerging marketsThis book provides a framework for defining business strategies to deal with such challenges.
Multinational business managers have to recognise the special needs of establishing a presence in growing markets such as India, China, Brazil and other emerging economies. Winning in Emrging Markets explains the challenges through case studies and provides a tool kit to help planners analyse the challenges.