Martin P Wilson

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Ideas, Innovation, Inspiration, Insight, IT

Facilitation and Mentoring for Success.

The Art of SEOThe Art of SEO is subtitled Mastering Search Engine Optimisation (SEO) and is an essential guide for all who own, design or write for serious websites

Web sites exist for a wide range of reasons but to be successful search queries must be able to find them and so sites need rank well in search results. Most visitors will find web pages by searching through Google, Bing, Yahoo, Baidu and others. As result, good search engine optimisation is the tool that maximises the visibility of the site and is the key to generating traffic for the site.

The Art of SEO sets out to demystify search engine optimisation and explain what search engines need to be able to rank web sites properly. SEO is often seen either as an arcane and mystical process or as a battle between web content providers and the search engines. As The Art of SEO explains in the opening chapters it is neither. In reality, search engines and web site owners with original information to share have a common interest in providing relevant information that matches web searches.

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Adventures of an IT Leader Cover - Stephani Finks/Asaf HanukaA strong story makes this management self-help book a good read. Is it a novel or a guide for a new Chief Information Officer or IT Director? Surprisingly it is both.

 

Extended Case Study Gives Advice to Prospective or Experienced CIO

The cover design and the writing style makes The Adventures of an IT Leader look and feel like a novel. As such it has many merits. The characterisation is good and the writing is engaging – it encourages the reader to keep reading - it is a better read than much pure fiction and it yet it still provides a lot of valuable advice.

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Briefing for Senior Managers on Creating Digital Technology Strategy

IT_Savvy_IT_for_ExecutivesIT Savvy aims to give senior executives a simple insight into the effective strategic use of IT and computer technology as a means of reducing cost or increasing profit.

A book such as this is needed as senior managers frequently avoid facing up to the challenges of digital technology due to a lack of understanding. The responsibility for information technology strategy is passed down to management with more tactical or operational responsibility. As result IT strategy is not fully aligned with top-level corporate strategic objectives. IT is therefore seen by top management as an unavoidable cost rather than as an investment for achieving competitive advantage.

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Quick Thoughts

Has Military Action Ever Dissuaded Tyrants?

Syria - flagIn his speech before the war in Iraq Tony Blair, the UK Prime Minister, argued that not intervening would send a message that tyrants would feel at liberty to act without consequence. By military action in Iraq, he argued, those who would perpetrate atrocities would think twice. There would not seem to be any evidence, before or since, that would back up that contention.

We now have David Cameron, the current Prime Minister, making essentially the same arguments – do politicians ever learn from history?

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Government Spending is not Driver of Growth

Parliament Square London IC02001If more public spending is the only way to create growth then surely governments have become too large a part of the economy? Government is about spending and has little to do with creating wealth.

The best government can do is move wealth from individuals and business to those who serve government.

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Capped Bonuses, There May be Trouble Ahead

Politicians do not seem to be good at imagining unintended consequences. The cap on bankers’ bonuses, however popular, may be counter-productive in reducing risk.

Dark Stormy Skys and Beauty Often CoexistIf a smaller proportion of a trader’s income is at risk if a trade goes wrong they may pursue high-risk opportunities to get that big win. If it works they guarantee the full bonus and could also use it to negotiate a higher salary (and bonus) for the following year. If it fails the downside is limited by the capped bonus to a smaller part of overall income. At the end of the day traders are competitive and gamblers at heart so will they be more likely to pursue the big win when their own risk is limited?

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