The Myths of Innovation is an interesting and challenging take on innovation and the creative process. It cuts through the many myths associated with creativity and especially breakthrough “Eureka!” moments.
Scott Berkun feels that the word “innovation” is so grossly over-used that it has become meaningless in general use. It is so much of a cliché that even the most banal business idea or product is described as “innovative”. He tries to avoid using it in this book; he prefers to talk about” positive change”. True innovation needs to create positive change otherwise it is merely an idea without purpose.
Berkun argues that success, in this case creative success in achieving positive change, comes from hard work and commitment. It comes from deep immersion in the problem and preparation over extended period of time. In that respect The Myths of Innovation aligns with the thinking expressed by Malcom Gladwell in Outliers where he demonstrated that exceptional performance came from intense practice, Gladwell suggested 10,000 hours, around five-years full time work. Much earlier, Edison, the archetypal innovator, expressed the view that “Invention is 5% imagination and 95% perspiration” – that is certainly how Edison (and his extensive team) achieved so much success.
The Myths of Innovation debunks the myths around creativity in a very positive way that should encourage those who are prepared to work at achieving creative success. Chapter by chapter it debunks the common myths:
Berkun moves on to demonstrate how creativity, invention and innovation can be encouraged and nurtured. It will give hope to those who find creativity hard work as they are in good company. All the great innovators have worked hard to achieve their success in understanding and solving their problems. The insightful “Big Idea” and wider success is invariably the culmination of a long period of hard work and commitment. That is true in business, as explained by Felix Dennis in How to Get Rich, or as Edison showed for invention.
The real innovator believes there is a solution and is prepared to accept dead-ends without becoming discouraged as they increase the understanding needed to find a solution to the problem. Indeed, such reversals can themselves lead to new opportunities such as the “Post-it” note. As Louis Pasteur said, “Fortune favours only the prepared mind”; hence the importance of full commitment to, and deep immersion in the challenge.
It provides supporting advice to the inventor and innovator and suggests ways of pitching ideas and how to stay motivated despite the struggles and setbacks.
The Myths of Innovation is a great little book and a good read. I grew up in a creative household, my late father, Peter Wilson, was a physicist and the inventor of the Wilson Yarn Clearer. He was granted many other patents and would have agreed wholeheartedly with Berkun’s arguments. He would have loved this book and Berkun has inspired me to pursue my interest in creativity and the creativity process more formally – I have started by reading The Myths of Innovation again.
So Myths of Innovation is strongly recommended for anyone interested in innovation and creativity especially as it applies to practical applications. It is not about artistic creativity although it will provide some insights to the nature of the creative muse. It will open your mind to your own creative possibilities and should inspire you to work at your own creativity.
The Myths of Innovation (2010, ISBN: 978-1-449-38962-8) by Scott Berkun is published by O’Reilly in paperback at $17.99 (Can$20.99)
Scott Berkun is now a full-time, widely-published writer and speaker. He writes widely on innovation building on his former career as manager at Microsoft (1994-2003).
We were engaged by a director to review and improve the communications for his department of a major public company. We were to review behaviours and run communication skills workshops for staff. Our analysis showed that the key issue was the director’s approach to communications. We had to tell him some very difficult home truths; especially difficult as he had to approve our invoice. He disagreed but his staff reported that he did change his behaviour; and he paid our invoice.
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